prime time
peak viewing time BrE

Most of them are clearly not ready for prime time.

The prime time is between 10 pm and 1 am.

A hit in prime time could turn that around all by itself.

There's no reason you can't put a talk show on in prime time.

It was well into prime time by now, of course.

The final will be in prime time on April 8.

The middle of the night is still prime time for those who want to learn how to be a doctor.

News programs, which once had to battle to find a place in prime time, have more support than ever before.

The past is not especially welcome in today's prime time.

This show ran five days a week at prime time for 13 weeks.