This is seen, especially in green economics and more specific theories within it such as Natural Capitalism, as having these benefits:

Some go further and suggest that wholesale reform of money and currency, based on ideas from green economics or Natural Capitalism, would be beneficial.

This was later to be a cornerstone of the economic strategy of Natural Capitalism.

Biomimicry is also the second principle of Natural Capitalism.

In moral purchasing, Natural Capitalism and other theories of how consumers make choices, they are actually choosing experiences or comprehensive outcomes of their choices.

In Natural Capitalism the authors describe the global economy as being dependent on natural resources and ecosystem services that nature provides.

The fundamental assumptions of Natural Capitalism are as follows:

Natural Capitalism - Mother Jones article on book.

Natural Capitalism has been translated into 26 other languages.

According to the authors of Natural Capitalism "product dematerialisation" is one of the prerequisites for a more sustainable business model.