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Consumers were turning anti-consumerist, he suggested, and this would bolster businesses that were not run for dividends.
But it was the ’60s and ’70s counterculture that embraced hitching as an anti-consumerist, pro-environment celebration of human interdependence.
Some cite socio-political goals aligned with the anti-consumerist or anti-war movements, including conservation, degrowth, social justice, ethnic diversity and tax resistance.
But when CNN spoke to him following his experiment of living without brands, he admitted he had become branded himself -- as an anti-consumerist.
He recognises the utopian potential latent in the world as it exists today, and has an anti-consumerist, even anti-capitalist vision of a world that would work for ordinary people.
Worse follows, such as "Switch", a song about hating oneself for becoming reclusive, and "The Hungry Ghost", a pedestrian anti-consumerist diatribe that treats its audience like errant children.
The tattoo artist and business student sees echoes in Occupy of the anti-consumerist, self-empowering DIY—for "do it yourself"—ethic he absorbed through the punk-rock scene of the 1980s and '90s.
But freeganism, an anti-consumerist, anti-materialist, anti-capitalist movement followed by people who try to live outside of the conventional economy without spending money, perhaps by dumpster diving for food remains, or even by shoplifting?
But what happened instead was that threads on Reddit, NeoGAF, and the Steam Workshop forums filled up instantly with angry users, calling the move "anti-consumerist" and "unbelievably sad."
In particular, Esmail credited Fight Club as the inspiration for a main character who suffers from dissociative identity disorder creating a new manifestation of his deceased father in the form of a hacker, as well as for the anti-consumerist and anti-establishment spirit of its characters.
Written in the context of the Wall Street Crash of 1929, Duhamel's work contained strong anti-consumerist and anti-modernist sentiment, criticising the U.S.'s increased mechanisation and standardisation from a background of European conservatism; this would have resonated with both Wallez and Hergé's viewpoints.