These techniques include corporate sponsorship of competitive surfers and documentary films on the budding sport.
Kelly Slater is unquestionably the best competitive surfer of all time - bar none.
She gained a sponsorship from Billabong and was a competitive surfer for five years.
She was a competitive surfer and he had a beach house in Wrightsville.
Her father was also once a competitive surfer.
She has said her long-term professional goal is to be an actress rather than a competitive surfer.
Over the years, the world's greatest competitive surfers have ridden the waves.
He was a competitive surfer before he began competing in snowboarding.
Disciplined in ritual dance from an early age, there are now several young Balinese who rank amongst the world's top competitive surfers.
As a youth, in the '90s, he was a competitive surfer in Florida.