interstitial ad

Interstitial ad: a full-page ad that appears before a user reaches their original destination.

Full-screen interstitial ads are referred to as hyperstitials.

Publishers can place an assortment of text/image banners, rich media banners, full page pop-unders and interstitial ad codes that best suit the design of their website.

CPV (Cost Per View) is when advertisers pay for each unique user view of an advertisement or website (usually used with pop-ups, pop-unders and interstitial ads).

Under such a model, consumers will pay for all goods and services not with cash, or its equivalent, but by hearing or interacting with advertisements, commercials and interstitial ads over the World Wide Web.

Internet users have repeatedly announced their distaste for pre-roll ads in streaming content and video games, but users of NBC's Hulu service reportedly don't mind its TV-like interstitial ads.

The New York Times reports (free registration req'd and beware of the annoying Best Buy interstitial ad) Micron, Samsung and Infineon have been hit with a Department of Justice inquiry into anticompetitive practices.

Examples of online advertising include contextual ads on search engine results pages, banner ads, blogs, rich media ads, social network advertising, interstitial ads, online classified advertising, advertising networks, dynamic banner ads, cross-platform ads and e-mail marketing, including e-mail spam.