But Slice, which was originally considered a marketing coup, now seems to be losing its fizz.

To be sure, the fair-share agreement was a marketing coup for Flagstar.

'And there's a small marketing coup promised for announcement at Comdex this fall.'

The America Online agreement is a marketing coup for Real Networks.

It is the biggest marketing coup since bottled water.

I see bottled water as one of the most successful marketing coups of modern times.

The current rejuvenation is not the first marketing coup for Youth Dew.

He is credited with two marketing coups that might be relevant to his new role as Levi chief.

A marketing coup, a pop fad, and a silly one at that.

Andrew Higson referred to all this media exposure as a "marketing coup" because it meant the film "was reaching one of its target audiences."