They will offer a pillow menu and a choice of exclusive soaps.

Even hotels offering double-digit pillow menus admit finding the perfect pillow is not easy.

Tobias Mattstedt, vice president for operations at the Skylofts, said most visitors viewed the pillow menu as a conversation piece rather than a sleep aid.

A pillow menu is a list of available pillows provided by a hotel to guests, usually free of charge.

Upstairs, the rooms are hardly spacious but comfortable sheets and clever amenities (pillow menu, anyone?)

Attention to detail is the watchword here - there's even an extensive pillow menu.

The sumptuous facilities include on-call butlers, a pillow 'menu', a 1.3km beach of specially-imported white sand, and a private water park.

Crisp, white Egyptian bed linen, duck-down duvets and a pillow menu.

Bath butlers and pillow menus are already starting to feel routine as hotels offer room-service options that anticipate needs you didn't know you had.

Then she checked out the pillow menu by the bed.