The publishers decided to change the format of the title, but kept the name for their new adventure hero.
However, major publishers keep stuff like this around and then update it as required, when the need arises.
Consequently, such systems allow publishers to keep separate identities for different readers.
As a result, publishers keep a reserve against returns.
The publisher puts up money and keeps 80 or 90 percent of the income.
The publisher will do all the selling, and in return for that service, will keep part of the money.
Many people say copyright law helps big publishers stay in control, and keeps smaller authors out of the market.
Moreover, computers allow publishers to keep closer track of their book sales.
On hard-cover books, publishers generally keep 52 percent of the retail price.
Can a publisher really keep a forthcoming book secret?