This business model was abandoned when the resulting complaints forced the paid search providers to terminate 2ksearch's contract.

Other search providers are available to you; all biased in their own way.

I used to have Atomz.com as my search provider.

In fact, google's very own web browser allows the user to choose another search provider.

The paid search providers insist that their services are, in fact, handy and honorable.

If Google starts down this road, people are going to look elsewhere for a search provider who isn't rigging the results.

I can switch search providers for any reason or no reason at all, instantly, at no cost to myself.

The change will encompass both the search provider in Firefox's toolbar and the default start page.

So far, Microsoft has failed to gain ground against the dominant search provider Google.

Tracking is offered both by paid search providers themselves, as well as by bid management tools.