Social manias are contagious social epidemics, and as such they should be differentiated from mania in individuals.

A journalist's study of social epidemics, otherwise known as fads.

Speculative bubbles are essentially social epidemics whose contagion is mediated by the structure of the market.

"The Tipping Point" was about "social epidemics," about how ideas and trends spread the way viruses do.

This idea of the importance of stickiness in tipping has enormous implications for the way we regard social epidemics as well.

More specifically, it is testimony to the power of one specific aspect of context, which is the critical role that groups play in social epidemics.

But there's no question that his arguments apply to other kinds of social epidemics as well.

Those who are successful at creating social epidemics do not just do what they think is right.

To make sense of social epidemics, we must first understand that human communication has its own set of very unusual and counterintuitive rules.

Simply by finding and reaching those few special people who hold so much social power, we can shape the course of social epidemics.