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Any operation we really want to keep secret is to be word-of-mouth only.
These two groups may be next to each other on the word-of-mouth continuum.
With word-of-mouth strong, it seems likely that many of the series' young fans will go back to see the movie again in the coming weeks.
When the women opened the school, they simply allowed word-of-mouth to pass through the neighborhood.
But they were always a word-of-mouth band, and over the years that value has only increased.
It was a lot of word-of-mouth to get to other spots.
A cancer comedy was always going to be a word-of-mouth play.
Most of the groups are growing rapidly, usually with only word-of-mouth advertising.
She says business has been "really good," thanks to word-of-mouth support.
Clearly, though, it's not the sort of word-of-mouth advertising that management wants.
The hospital has received little but word-of-mouth publicity in Pakistan.
International friends and acquaintances are also great for word-of-mouth advice.
This information is not normally available, so word-of-mouth reports are essential.
The couple rely on media coverage and word-of-mouth to let people know when they reach a new town.
First, the Program is not promoted and relies on word-of-mouth to make itself known.
"The word-of-mouth phenomenon is also a factor here, as kids are telling their friends about the book."
And, as is common with this sort of word-of-mouth game, things tend to get lost in translation.
Too often, companies try to start word-of-mouth campaigns using people who have been paid to spread the message.
Word-of-mouth recommendation and advice from business friends will be more help than books, which are soon out of date.
Traditionally, of course, such word-of-mouth reviews would have come from friends or family.
Doing this requires a way to measure the success of your word-of-mouth campaigns.
Funny thing, though, is that after a while we started to get popular in a weird word-of-mouth kind of way.
In recent international surveys of art, video works have often been the word-of-mouth favorites.
The film was more known by word-of-mouth descriptions than from people actually viewing it.
"Most of my business comes from word-of-mouth recommendations," he said.