"anchor" in inglés with examples - Collocation dictionary inglés
- Swire is an anchor bottler in the Coca-Cola System.
- Notable anchor bottlers include:
- Covering whole regions, countries and in some cases spanning several continents, the anchor bottlers use their marketing and borrowing power to shoulder competitors off the shelves.
- We really attribute that to the anchor bottlers.
- Coca-Cola's strategy of forming "anchor bottlers" - there are currently 10 worldwide - enables the company to focus marketing and promotion efforts that drive sales growth.
- Another troubled anchor bottler is Coca-Cola Amatil, in Sydney, Australia.
- "They should get some real incremental benefit from having put together these anchor bottlers."
- Coca-Cola Enterprises, of which Coke now owns 45 percent, became the first of Coke's nine anchor bottlers.
- The anchor bottlers' profit margins are greater than the independents', thanks to economies of scale in production and centralized marketing in contiguous sales territories.
- The move raises the number of "anchor bottlers," publicly traded companies in which Coca-Cola retains a large stake, to 10 from 9.
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