The video game incarnation has been made into several plush toys.
According to an official plush toy, his last name is "Smarts".
I discovered that in order to create a successful children's character you need a book and a plush toy.
They are to be followed by two more plush toys yet to be released.
"But when we began offering multiple items, like games and plush toys, things sold."
That included everything from pet food to plush toys to swim therapy.
The plush toys attracted producers interested in making a television show.
The town's main industry is the manufacture of plush toys, which function as a local currency.
A stuffed animal drive last year gave almost 1,000 plush toys to area hospitals.
There is a set of three plush toys available.