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"The most commonly heard plea from American audiences is 'Don't let them Americanise it!
He was part Italian himself, of course- I understand his name was Martino originally until he decided to drop the 'o' and Americanise it to Martin.
This caused a significant amount of controversy in Australia, based on the desire for such an Australian icon to remain in Australian hands, and a fear that Campbell's would Americanise the products.