This would be a sizable increase over its advertising expenditures for the last two years.

Yet media advertising expenditures in the category will not exceed $30 million.

The company also said it planned to decrease its advertising expenditures.

France is Europe's biggest market in terms of advertising expenditures, and growing rapidly.

But he believes that the recent video game renaissance will lead to higher advertising expenditures next year.

Domestic advertising expenditures grew by only 5.8 percent this year, the smallest increase in years.

Traditional advertising expenditures were about $128.6 billion that year.

"Go back a few years and advertising expenditures were growing up to 10 percent per annum," he said.

But its percentage of total advertising expenditures was still only 7 percent, the level it has been stuck at for almost a decade.

Perhaps his most controversial idea was that some companies could profit by reducing their advertising expenditures.

In 1984, advertising expenditures were only $104 million, but the field was so new that no one tallied total marketing costs.

Specifying like this makes it easier to justify advertising expenditures.

Q. Do you think that the growth in advertising expenditures, which has been sluggish, can rebound?

His large advertising expenditures, live bands and sweeping searchlights made no difference.

"But as competition heightened and advertising expenditures increased, hospitals tended to market specific products."

It has also required increased advertising expenditures to lure kids and their parents into the stores off-season.

That makes it Eastern Europe's largest television market, with annual advertising expenditures of $120 million.

Thatis a small piece of the total $1.06 billion in advertising expenditures estimated for all Hispanic media this year.

National advertising expenditures are expected to increase about 7 percent in 1988, compared with 3 percent in 1987.

Advertising expenditures have reached new peaks due to emphasis on value-added manufacturing.

Reinvention is likely to come in at least two areas where competitors have become very aggressive: deep discounting and big advertising expenditures.

T. Rowe Price, like most other fund operators, has cut advertising expenditures to reflect the drop in sales.

Advertising expenditures, which account for about 80 percent of newspaper income, increased 9 percent in 1987, and a similar increase is projected for 1988.

The analysts also suggested that "taxation of advertising expenditures in Florida could be the precedent upon which other states base laws to raise revenues."

While vast advertising expenditures can eventually wear down a consumer's resistance to an awkward name, smaller ventures can't afford such a luxury.

Advertising Expenditure (also known as AdSpend) shows money spent by companies in Bosnia and Herzegovina on advertising.

That would make Pointcast one of the top ad-supported sites in cyberspace, according to Adspend, a web-tracking service owned by Jupiter Communications.

The Intermedia Advertising Solutions unit of Competitive Media Reporting in New York, owned by VNU USA, will acquire the Adspend Data Report from Jupiter Communications in New York.

The results so far of all this advertising spending are mixed.

"Make sure you have good financial controls in place to get the best value from your advertising spend."

In recent years, advertising spending on the networks has hardly even kept up with economic growth.

Advertising spending at Sears, for example, is already down substantially, he said.

Q. What is your outlook for advertising spending near term?

Yet what impact that might have on advertising spending, which fell 1.5 percent in 1991, is unclear.

He has been saying all along that any recovery in advertising spending would probably be gradual.

In the original version of the bill, there was no advertising spending limits.

That was about 14 percent of all advertising spending.

Then, in 1991, it happened: overall advertising spending actually went down by 5.5 percent for the top 100 brands.

As the networks head into a new year, however, the advertising spending spree seems to be coming to an end.

"Our advertising spending should be up significantly in 2001."

The company also started to cut advertising spending for the cereals at the start of the decade.

The price also reflects concern about advertising spending next year."

In comparison, domestic advertising spending is expected to grow about 6 percent this year.

A key to the poor performance was in advertising spending, which Macy increased despite low sales.

Two forecasts of advertising spending issued last week seem to bear him out.

A report on advertising spending issued yesterday showed strong growth across most media in the first nine months of the year.

By some estimates, growth in domestic advertising spending is expected to slow to 3 to 5 percent for the second half of this year.

Q. What is the reason for the cutback in advertising spending?

Analysts said that, more than anything else, the company needed from its new parent a strong commitment to advertising spending.

But each side said local news, along with the heavy political advertising spending, is helping to offset the loss of attention at the national level.

But with advertising spending down sharply, major players are in no rush to start new channels.

They are still seeking ways to more accurately measure the return on investment for advertising spending.

However, those companies did not say they planned to terminate all of their advertising spending in Florida.

How much should society view this advertising expenditure as a waste of resources?

This would be a sizable increase over its advertising expenditures for the last two years.

The company also said it planned to decrease its advertising expenditures.

However, if you weight the data according to advertising expenditure levels behind a product, there's no difference.

But he believes that the recent video game renaissance will lead to higher advertising expenditures next year.

France is Europe's biggest market in terms of advertising expenditures, and growing rapidly.

For instance a dynamic model may be used to show the effect of changes in advertising expenditure on sales.

Domestic advertising expenditures grew by only 5.8 percent this year, the smallest increase in years.

"Go back a few years and advertising expenditures were growing up to 10 percent per annum," he said.

The break even point before the changes in price and advertising expenditure was:

But its percentage of total advertising expenditures was still only 7 percent, the level it has been stuck at for almost a decade.

Perhaps his most controversial idea was that some companies could profit by reducing their advertising expenditures.

With respect to other factors like Advertising expenditure, sales promotion etc.

Specifying like this makes it easier to justify advertising expenditures.

"We hope we can lessen our advertising expenditures as time goes on."

Yet media advertising expenditures in the category will not exceed $30 million.

Q. Do you think that the growth in advertising expenditures, which has been sluggish, can rebound?

The top 100 advertisers account for more than 87% of all advertising expenditures in this country.

His large advertising expenditures, live bands and sweeping searchlights made no difference.

Another approach to advertising expenditure is to base it on what the competition is spending.

For instance, the larger the sales force, the less the need for heavy advertising expenditure.

Traditional advertising expenditures were about $128.6 billion that year.

It has also required increased advertising expenditures to lure kids and their parents into the stores off-season.

"But as competition heightened and advertising expenditures increased, hospitals tended to market specific products."

Television accounted for almost half of the advertising expenditure in Pakistan in 2002.