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The design is driven by the brand vision and strategy.
Reports of such "brand vision" epiphanies began surfacing from all corners.
A brand vision and strategy was put in place to re-establish it as an international luxury fashion retailer.
This symbolized a start for his professional career as a kantele manufacturer and helped to create a strong brand vision for new kantele models.
Philip took on Nicolas De Santis to develop the much vaunted Beenz logo and brand vision.