bridesman

In Hungary the ancient tradition of the bridesman is still very popular.

In this context, a bridesman was not a friend of the bride but of the groom.

Ryo van Kooten as Bridesman'

Sunce djever i Neva Nevičica (Bridesman Sun and Bride Bridekins)

In contemporary western culture a bridesman is a male friend of the bride, one who walks down the aisle in the bridal ceremony in the traditional place of a bridesmaid.

Caroline Buxton became engaged to Dr Al Dubovsky but broke off the engagement as she had fallen for her bridesman Dr Laura Hall.