The answer obviously has something to do with land prices.
Due to low land prices, the town's jobs have become the first choice for workers.
When land prices went up along the coast, he found himself a rich man.
Even so, the department's experts say the rise in land prices is important.
Another important feature about this town is its land prices.
The thread running through nearly all these programs, however, is an effort to support land prices with Government money.
And for the first time since 1990, land prices in Tokyo are up.
In general, land prices have come down since the boom years of the late 1980's.
"Land prices are about half what they were in the 80's," he said.
And with land prices set to fall further, the opportunities will be there in plenty.