Firms can create a new market for complementary goods by engaging in open source community.
Independent developers produce and sell complementary goods, also called "platform applications," directly to the platform's consumers.
Ecosystem sales is the attempt to convince third parties to develop complementary goods for the platform's commercial ecosystem.
In microeconoics, complementary goods are goods whose utiliy is increased if they consumed together.
In addition, many companies would often provide complementary goods and services free of charge (i.e., on a complimentary basis).
This is because hamburger buns and beef (in Western culture) are complementary goods.
In marketing, complementary goods give additional market power to the company.
That way they will either be classified as substitutes or complementary goods.
This is similar to the concept of joint demand or complementary goods.
The attach rate of a product represents how many complementary goods are sold for each primary product.