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But for me, sweating quotas, serving mid-level managers and speaking corporatese, respect was illusory.
He also occasionally lapsed into corporatese, using "dialogue" as a verb and mentioning his "skill set."
Pizza Hut's recent branding debacle highlights exactly what can go wrong when a company spews too much marketing corporatese.
And, with home computers already editing for gender neutrality and pointing out when sentences exceed 31 words, why not let e-rater be the enforcer of corporatese?
Thanks to Twitter's chatty corporatese - its cute bluebird logo, the way it allows everyone to blather on in the same democratic fashion - users imagine they have ownership over the site.
The hands-on Katzenberg trio - without an M.B.A., or even a college degree, to their name - are being hailed as liberators precisely because they do not practice the Olympian, string-pulling corporatese of the Ovitz era.
UAL Inc., the holding company for United Airlines, Hertz and Westin Hotels, picked this bit of corporatese (pronounced uh-LEE-jis ) as its new name today, hoping to show that it is not just an airline company.
By contrast, those who refuse to stoop to sanitised corporatese may cannily use their gaffes to burnish popular, straight-talking personas - as US Vice President Joe Biden and London Mayor Boris Johnson have managed to do.
Every sector and industry has its own jarring jargon, whether it's an academic paper with sentences so long that you can't keep track of the idea being developed, or corporatese - words that enter the business vocabulary and are so overused, or misused, that they don't communicate anything.
Classic style as an antidote for academese, bureaucratese, corporatese, legalese, officialese, and other kinds of stuffy prose - The key to good style, far more than obeying any list of commandments, is to have a clear conception of the make-believe world in which you're pretending to communicate.
Perhaps taking a bit of his own advice, (Step 3 in Chapter 25's "Ten Steps to Better PR Writing" is "Shun Corporatese"), Mr. Yaverbaum worked to simplify his draft, and, citing a string of five-star reviews on Amazon.com, he thinks he managed to pull it off.