He said the network would present the movie whether or not commercial time was sold.
To be sure, those advertisers could have bought commercial time on television.
More than half of the commercial time in "Today" is sold by the local stations.
That is the estimated value of the commercial time sold each year on American television.
That is especially true when it costs so much to buy commercial time and advertising space.
Then everyone was quiet for the rest of the commercial time.
The organization plans to spend $500,000 to $750,000 on buying commercial time.
All the commercial time was sold out as of last week.
Unfortunately, beginning in 1989, the program was slightly cut to make room for more commercial time.
They are encouraged, but not required, to buy commercial time during each episode.