deglamorise BrE
deglamorize AmE

I believe a viable alternative to legalization would be to deglamorize the abuse of drugs.

But I wanted to deglamorize this."

The agenda is to deglamorize.

(Although it may well deglamorize fur to distribute it to poor folks.)

Public Education Campaign $500 million shall be spent annually in such multimedia campaigns designed to discourage and deglamorize the use to tobacco products.

My purpose was not to glamorize Hollywood, or to deglamorize it, but to tell it straight arrow as it happened to me."

One step would be to reduce the specialness of brand-name cigarettes and deglamorize smoking by requiring, as proposed in Canada, that they come in plain, black-and-white packages.

But Scott Elliott's revival of David Rabe's 1984 play about also-rans on the rim of the movie industry unleashed a revitalizing current in a glamorous group of stars that relished the opportunity to deglamorize themselves.

"JEWISH GANGSTER TOUR," lower Manhattan, will deglamorize the legends of Bugsy Siegel, Meyer Lansky, Arnold Rothstein and others.