tough sell
hard sell
not an easy sell

"Except in years when the economy is shot, it's an easy sell."

With those two in place, the project was an easy sell.

But those close to the process say it will not be an easy sell.

But he conceded it would not be an easy sell.

She and her colleagues know that this movie is not an easy sell.

Having never known his own mother, Jack was perhaps an easy sell.

They turned out to be an easier sell than he expected.

In this environment, even the Republican id will be an easy sell.

The complex is not expected to be an easy sell.

It has become an easy sell, she said, especially after the death of the Florida girl.