give colour to something BrE
give color to something AmE

That was what gave the range its color, of course; he should have known.

Nothing like getting thrown into a wall to give you a little color.

Something similar happens to cells that give our hair its color, too.

This is what gives the picture its typical blue color.

He was glad the Mother had chosen to give him such dark color.

The events of weeks past gave color and shape to that pattern.

Each group is given a unique name and an identifying color.

There is in the Yankee nature much that would give color to the theory.

You can give the wave a color, sound, or temperature.

To help, a new generation of products has arrived to give existing color longer life.