go downmarket BrE
move downmarket BrE

In Czechoslovakia, for example, the company was accused of going downmarket.

For some companies, going downmarket is a sign of fiscal desperation.

The great amusement park has gone downmarket, featuring brasseries and cafes.

The Opera House specialised in drama for nine years - and then went downmarket.

The Tonic, however, has shown how to go downmarket not just with dignity but with flair.

A Cultural Treasure Here in Ago, though, there is no thought of going downmarket.

Harry Winston is not going downmarket.

Not surprisingly, Tiffany spokesmen bridle at any suggestion that the luxury retailer has gone downmarket.

Once again, Murdoch went downmarket.

"And finally, we asked, 'What if the ratings don't respond in those first six months or so, will they be asked to go downmarket, to pander?'

CHANNEL 4 boss Michael Grade claims the station could double its viewing figures if it was prepared to go downmarket.

Even Tiffany, said Mr. Zelnick, has gone downmarket; Lillian Vernon offers many things that compete directly with Tiffany - "for one-fifth the price."

While the Custom House is an extremely imposing, lavishly decorated neo-classical building - nobody could suggest that PEN went downmarket this year - it is neither hip nor glitzy.

"To win the license, they presented a program that was to be accessible and enlightened, but the moment they got the station they went downmarket," said Jan Culik, professor of Czech studies at the University of Glasgow.

They spend lots of money on a few items they really care about - their barbecue grills or their lawnmowers - and then they go downmarket to Wal-Mart to buy most of the other stuff they don't care about.

But it is entitled to complain that it has to defend itself against attacks from an equally uneasy fusion of Daily Telegraph Toryism and free-market radicalism - so that it gets criticised both for going downmarket, and for not going far enough downmarket.

Audi moved downmarket with the launch of its new A3.

The hotel chain, as the author explains, has moved downmarket over time to a niche of minimal but decent lodging.

Stalls move downmarket as you move north.

Such a move downmarket means that Nokia will be driving the same kind of margin slashing that has already affected Android phones.

In 1877 Gauguin "moved downmarket and across the river to the poorer, newer, urban sprawls" of Vaugirard.

More plastic parts are now featured on the Norev cars and metal bases are common on their new castings, in contrast to Majorette which has now moved downmarket with plastic bases, and less expensive tampo printing for headlamps instead of clear plastic pieces.