"China's price advantage is too large to them for that to happen," he said.
There shouldn't be any price advantage in using euros rather than a local currency.
And executives here fear that the price advantage may be only temporary.
Suzuki is having a field day with this price advantage.
Never compete on price when you don't have a price advantage.
If you're the small company, you don't have the price advantage.
One result is that they enjoy a greater price advantage than in most other nations.
But what they gain from a price advantage can be quickly lost if something expensive breaks, so they're taking more of a financial risk.
It would also help some domestic sales, because foreign imports now have a price advantage.
He also noted that most of the systems so far had been priced between $2,000 and $2,500, giving Sony a price advantage.