lose oneself in something

Washington never lost more than four games in a season.

She lost interest in him once he was no longer of any use to her.

They lost half of their lead in less than a week.

Her team lost only in the two games she did not play.

Today he lost for the first time in seven years.

Between 1819 and 1822 he lost 11 of the 20 men in his party.

Lost one of their top men here in the city.

The company lost $80.8 million in the first half of 1991.

They lost for the 13th time in their last 14 games.

Those who did not show up, lost their place in the line.