And you can't really sell a functional food without the function.
This does not mean that the era of 'functional food' is over, however.
It was launched in 1988, and is often considered the first "functional food".
Here's where functional foods can play a part, say the pros.
"You are going to see a barrage of functional foods in 1999 and 2000."
Functional foods add value to the food production industry and create economic development opportunities for Louisiana.
Very high quality rye is used there in the production of functional foods.
In recent years, the group has also gone into the production and development of functional food and drink products.
Its legal status is that of a "functional food."
Now, though, makers of functional foods believe that they have developed a successful formula.