perceptual mapping

Here, a subjective judgment about the correspondence can be made (see perceptual mapping).

Perceptual mapping for example, creates visual displays of the relationships between positions.

In addition are non-conjoint products involving interviewing, perceptual mapping, and cluster analysis.

Because of these advantages, MDS is the most common technique used in perceptual mapping.

See perceptual mapping.

Perceptual mapping is a diagrammatic technique used by asset marketers that attempts to visually display the perceptions of customers or potential customers.

It usually supplements positioning (marketing) techniques like multi dimensional scaling (in marketing) or factor analysis and is used to create ideal vectors on perceptual mapping.

Positioning is facilitated by a graphical technique called perceptual mapping, various survey techniques, and statistical techniques like multi dimensional scaling, factor analysis, conjoint analysis, and logit analysis.