presell

The Partnership had to presell all the houses before construction could begin.

"Because of competition, I will presell the final two lots once the other three are all sold," he said.

According to the terms of the lease, he must presell 70 percent of the units before he can begin building.

"We hope to presell and build modules of 65 units and avoid unbelievable carrying costs," he said.

That means that developers who presell apartments may find construction costs wiping out profits even before they break ground.

Instead they stage "tons of trunk shows, which presell the clothes for the stores," Mr. Rubin said.

Kurt Wittek, the developer, said, "I elected not to presell in order to take advantage of rising prices."

"There is interest from movie operators and retailers for preleasing, and at around $115,000 a unit we feel that we can presell the condominiums."

"We never wanted to presell," Mr. Castellano interjected.

But he said slow sales were caused by a 14-month construction delay and that it was a mistake to try to presell the building's units two years prior to completion.

But, he said, in the past year, nontraditional means of marketing, such as off-site sales offices and high-tech visual aids, have increasingly been used to presell and advertise proposed new properties.

Ms. Bekman uses her gallery's photo log - www.fotolog.net/jenbekman - to screen new pieces and display current inventory, allowing her to presell pieces before they're shown in the gallery.

Bushido Blade was presold in convenience stores in Japan prior to its release, similar to Square's decision to presell its hit Final Fantasy VII in Lawson stores.

Preselling Video Rights "A number of companies such as ours used to presell video cassette rights as a method of financing our overall operation," said Orion's Lawrence Hilford, who heads the studio's new video cassette unit.

He sold it again to Palm Beach Inc., where, in 1981, Evan-Picone began its first advertising campaign to presell its clothes to working women, who Mr. Picone thought were too busy to go through the racks looking for the right things to wear.

The report said the failure to presell the concept had forced the news media to rely "solely on the cogency of the Commissioner's oral presentation," and that lacking a "firm understanding of the concept, the media veered to writing about his performance at the press conference."

"Already there's tremendous interest from the U.N. community, and we are certain we'll be able to presell most of the building," said Sidney Rosenthal, vice chairman of Newmark Real Estate Services' Equity Advisory Group, which is in charge of marketing the building.