But the statement said: "the pretesting of the system routine proved inadequate."

In this case the impact may be mitigated through the use of retrospective pretesting.

A useful reminder to planners concerns the importance of pretesting not only the materials themselves, but also the creative idea and the messages.

"My only alternative now is to go to a human test and hope the Stohlmeyer people overlook the sloppy pretesting.

These results suggest that more careful pretesting would be prudent should these measures be used.

That was only the pretesting.

He founded Pretesting Company in 1985, which monitors the effectiveness of advertising by monitoring consumer response to commercials.

Jones, J. P. "Quantitative Pretesting for Television Advertising."

Thus, when cardiac bypass patients are given the right pretesting, they can come in on the morning of surgery rather than staying a night or two as in the past.

The new system is called Whispercode, and unlike the firm's commercial pretesting, which is conducted in specially outfitted locations, it operates entirely within the home or automobile of its participants.

The official involved in the Balco case said that investigators were trying to determine whether Quest's sports-testing division was an unwitting or complicit participant in possible pretesting of Balco athletes.

"The two deadliest displays are the upright freezer section of the supermarket and the open fresh-dairy case display," said Lee Weinblatt, chief executive of Pretesting Company Inc., in Englewood, N.J., which provides advertising research using hidden video cameras in stores.