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The problem recognition stage, meaning the identification of something a consumer needs.
What we have seen now is a growing sense that problem recognition in the business world is subtle.
Together, problem recognition and constraint recognition explained when and why people actively seek information.
Problem recognition (Independent Variable) Problem recognition is the extent to which individuals recognize a problem facing them.
That monograph introduced the first variable in the theory, problem recognition, as an explanation of why people sometimes engage in genuine decision-making and sometimes engage in habitual behavioral.
It has been extended to explain why people join activist groups; internal and external dimensions have been identified for problem recognition, level of involvement, and constraint recognition; and research has been conducted to determine whether information campaigns (which generally are passively processed) can create publics.