But the middle market has moved to the center of Chemical's strategy and is critical to its future success.
"In the middle market, which they dominate, can you even think of the No. 2 company?"
To reach the middle market, Chemical began a broad training program two years ago.
We charge from $55 to $70 a month, which puts us in the middle market, and members have unlimited access to all our facilities.
The company may find that the middle market is stagnating or declining.
Companies serving the middle market might decide to stretch their line in both directions.
But it takes longer to get down to the middle market.
Roosevelt Field, while a very successful shopping center, is aimed at the middle market.
The auction houses have different definitions of just what the middle market is.
"I think there is a niche in the middle market."