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Especially when the word is used as a selling point.
In fact, the great selling point may be the staff.
It's now a major selling point for a new phone?
It is a selling point, and you have to be real about that.
For some, the technology's ability to pay its way has been another selling point.
For him, the death benefit was a big selling point.
"That's been a good selling point for me because of their age."
Very nice decision, but probably not a huge selling point for most.
"I never feel like my body is the selling point of what I'm doing," she says.
But the company again plans to use price as its main selling point.
For them, the house's selling point was how much control they could have during its construction.
Finding those new selling points, he said, will change the state for the better.
One did not need them as a selling point anymore.
It's going to be the first addition in the world that's got culture for a selling point.
They could promote their shows' running time as a selling point.
The added protection is some times a good selling point.
They hope to get American retailers involved, using their support as a selling point at home.
Of course, being off the grid is a selling point for some people.
That's supposed to be the selling point: The media seems to like him!
His personal experience was a key selling point in the company's commercial literature.
At this stage in the game, that has to be their main selling point.
One of the other selling points was the fact that the building already had a large art department and studio.
All of that has been a selling point for Korean families.
Another selling point for the networks is the power of live sports.