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However things would turn around in 1977 thanks to a big sponsorship deal.
The company has a sponsorship deal signed with the 2.
The original 4-year sponsorship deal has now been extended through to 2013.
As it turned out, this sponsorship deal was not enough to save the club.
At the time, it was the largest sponsorship deal in the history of team sports.
Players also began to sign sponsorship deals with individual companies.
United and Wednesday have both made a six figure sum from the sponsorship deal.
The original sponsorship deal was signed for the 2004-2006 seasons.
In 2008, the club announced a new sponsorship deal with a local Indian restaurant.
Off the field, United reported several major sponsorship deals which seem to point towards increased financial security.
But not all sponsorship deals should be so easily dismissed.
It's quite common for companies to agree sponsorship deals with charities.
HP inherited and continued the sponsorship deal for a few years.
The sponsorship deal stands to last for three years.
Nike also has a lucrative, long-term sponsorship deal with United.
You wouldn't believe what our sponsorship deal in football covers.
In 1976, they signed a pioneering sponsorship deal with Levi's.
The team managed to put together some one race sponsorship deals for various races during the season.
The three-year sponsorship deal started in the 2008 season.
The sponsorship deal is believed to be worth R14 million per year.
She would have had more, but the Reebok people called about a sponsorship deal and that ate time.
In this decade, football boot sponsorship deals really took off.
In fact, this potential sponsorship deal could lure them out of whatever rock under which they've been hiding.
Also during this sponsorship deal, purple was introduced to the traditional blue jersey.
In Canada, there is no national league and precious few sponsorship deals.