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The "S" was added to emphasize the sportiness of the car.
It builds on Mazda sportiness but goes further, he said.
Most of the "sportiness" of these was due to effective marketing.
In the end, the most important message was the ease in the dressing, the sportiness.
And there is the conservative approach to sportiness.
Size should also be taken into account, as should the balance between sportiness and luxury.
While there's theoretical appeal in a combination of sportiness and comfort, it doesn't quite work that way.
The allure of larger wheels is that they signify luxury, sportiness, or wealth.
The new S60 blends safety, style and sportiness in a compact package.
It was rarely ordered, but gave the Super Sport models an extra feel of sportiness.
Regal delivers a new dimension of sportiness you would not typically associate with Buick.
Young first-time buyers love it, and you do still get sportiness, practicality and high spirits.
The brand included vehicles from different companies with various characteristics that included economy, sportiness, and luxury.
X5's sportiness came at a price, however.
But the real function of most vents is to symbolize the brand or model and lend a touch of sportiness.
Ford engineers appropriately describe the Thunderbird's ride and handling style as "relaxed sportiness."
The interiors were completely reworked with higher luxury and sportiness plus the presence of the heater as standard equipment.
I love its sportiness.
But because Mazda has so successfully telegraphed energy and sportiness in every model, it has to look further ahead for a future visual theme.
In recent years, his output has grown increasingly luxurious in fabrication but without losing its sense of American sportiness and comfortable ease.
The overnight train ride had put us in the mood for the rustic luxury and bracing winter sportiness that prevailed at the lodge.
So we emphasized sportiness."
Today, by contrast, such canons prefer a 'healthier' skin colour, sportiness, gait and so on.
"I loved that feeling of sportiness that carries itself throughout the day and into evening, with, say, satin pants and a halter top."
According to Zetsche, it epitomises Mercedes' inherent "refined sportiness".