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Animal rights activists protested the inappropriate and inhumane use of live animals in the store décor, given the dim lighting and loud music (see below).
Mr. Zetcher is introducing this line with excruciating care, after months of focus groups in which men were grilled about everything from sweater preferences to store décor.
In the 80's and 90's, Whole Foods opened up new branches and bought up other natural grocers, poured enormous resources into beautifying its store décor and established its quality standards.
A severe yet playful arrangement of panels on the wall and variously shaped black boxes and cylinders on the floor, the installation evokes associations with early Modernist abstraction, Minimalism and hip department store décor.