traditional advertising

Services apart from traditional advertising will likely account for less than 15 percent of that total.

With no traditional advertising, the festival sold out in nearly two weeks.

Clients throw money out the window when they do traditional advertising.

Rolling out this line called for alternatives to traditional advertising.

Mother has developed creative ideas that spread beyond traditional advertising.

Dudley said companies had been shifting money away from traditional advertising recently.

Traditional advertising and promotions companies are often rivals for the same dollars.

"We're looking at something above and beyond traditional advertising, an integrated marketing program that is more emotional."

Its campaign combined traditional advertising and publicity with more focused strategies.

And traditional advertising campaigns that might last for years have all but been abandoned by personal computer makers.

Internet and social networking leaks are one of the issues facing traditional advertising.

Companies can reach a wide audience for a small fraction of traditional advertising budgets.

Publishers also resort to traditional advertising in newspapers and magazines.

Which makes the people who handle traditional advertising "antsy," as one producer put it.

But even if traditional advertising is out, online retailers are more desperate than ever to reach consumers.

Often, the use of these tactics involves the sponsors more closely with the market than does traditional advertising.

"There's a lot of traditional advertising, and you don't want to blend in.

All have divisions or units that offer direct marketing services in addition to traditional advertising.

"Most of our clients are young businesses that can't afford traditional advertising," Bill said.

The campaign branched out from traditional advertising, even publishing a book of cartoons based on the idea.

Achieving that, he said, would enable him to forgo "a traditional advertising campaign."

Rather than traditional advertising, the company focused on giveaways.

Unlike traditional advertising researchers, account planners work closely with creative people from the start of a campaign.

"In the past, an advertiser would have relied solely on traditional advertising," he added.

Yet the online advertising market is, if anything, in even worse shape than traditional advertising.