unisensory

Cues that integrate multiple senses, such as an audiotactile signal, grab attention better than unisensory cues.

The temporal rule states that multisensory integration is more likely or stronger when the constituent unisensory stimuli arise at approximately the same time.

Further, studies suggest that timing of multisensory activation in unisensory cortexes is too fast to be mediated by a higher order integration suggesting feed forward or lateral connections.

The principle of inverse effectiveness states that multisensory integration is more likely or stronger when the constituent unisensory stimuli evoke relatively weak responses when presented in isolation.

Alvarado JC, Stanford TR, Vaughan JW, and Stein BE Cortex mediates multisensory but not unisensory integration in superior colliculus.

We forsake the visual and tactile luxury of a hardback book to embrace the chilly, digital two-dimensionalism of an e-book, and have long abandoned the ample charms of the vinyl record – complete with gatefold, lyrics sheet and band portraits – for the disembodied, unisensory voice of the downloaded single.