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"The way we win customers is to provide good service."
More than 75 percent of that amount was used to pay winning customers, he said.
The cost of winning customers back is even greater.
Looking to win customers through simplicity, telecommunications companies across the nation have been trying to offer a full menu of services on one bill.
In the Soviets' drive to win customers, they took to selling oil at enormous discount.
Winning customers is not the only benefit for business travelers who have a pilot's license.
Analysts said Dell was trying to win customers during hard times in an effort to maintain them when sales picked up again.
Credit-card companies affiliated with airlines offer miles because they, too, are trying to win customers.
To win customers, catastrophic-illness insurers would have to set low premiums.
It is also the sort of competitive edge that wins customers - and makes competitors uncomfortable.
When the challenges arise, do you want to win customers or win arguments?
If they want to win customers, food manufacturers have to tailor their products to the Chinese palate.
A deal can help win customers, but they can just as easily be lured away by competitors.
Most affinity cards came from companies trying to win customers by playing to buying habits or professional interests.
Recyclers who do win customers over may still be stymied by the problem of getting waste plastic.
But American will offer more flights to the region than Eastern did and plans to win customers with high standards of service.
It is a safe bet Republic won customers.
This created a battle to win customers in this new multichannel environment.
British retailers set to offer 2,500 voucher codes this December in a bid to win customers.
And they quickly won customers in Western Europe.
Winning customers with better service was not hard in places where Government-owned banks offered bureaucrats as bankers.
To win customers and to alleviate the boredom of treadmill running, makers keep adding fringe benefits.
Others are holding steady on the employees, but deploying them differently or increasing training hours, in hopes of winning customers.
Seeking a competitive advantage, they are increasingly focusing on personal service, enhanced by the Internet, to win customers' loyalty.
Beyond the growth of home valuation sites, companies and individual real estate brokers are developing other methods to win customers with information online.