It's a business in which the satisfied customers keep quiet.
"I know for a fact that you had at least one satisfied customer."
Studies show that a satisfied customer will tell 2-3 people about his experience with your company.
To do that he has to have a majority of satisfied customers - the public - you!
And so it had been, since 1997, for this satisfied customer.
"I take it you're another one of our satisfied customers?"
If that happens, the benefit to the company will go beyond satisfied customers.
Most businesses try to create a satisfied customer for life.
She was a satisfied customer - until a few months ago.
Within a year he had his license and a long list of satisfied customers.