It was the first regular-season outdoor professional ice hockey game to be played in the United States, and was sponsored by AMP Energy.
This event was unique in that the WEC and AMP Energy allowed fans to choose the location of the event.
At the time of its introduction in 2001, AMP Energy was initially distributed under the Mountain Dew soft drink brand.
As of 2009, AMP Energy was the number four energy drink brand in the U.S. in terms of overall retail sales.
AMP Energy Original contains taurine, B-vitamins, guarana, ginseng and maltodextrin.
On March 6, 2013, AMP Energy officially announced that it will re-introduce its Orange flavor.
Starting in 2008, the race would be known as the AMP Energy 500.
AMP Energy is an energy drink distributed by PepsiCo under the Mountain Dew brand.
The induction ceremony takes place at the AMP Energy 500 weekend.
In July 2008, AMP Energy signed on as a major sponsor.