Western agencies' biggest challenge in Eastern Europe is developing strategies for marketing to people who have never seen an American-style campaign.

His success story along with his self-funded American-style campaign brought a new perspective to many voters.

Saudis joke among themselves that the tug of war resembles an American-style campaign as princes seek to shore up their public standing.

In interpreting the last year, too many people have read events as if, following massive social upheaval, everything turns into an American-style political campaign.

The question was - and remains - whether an American-style campaign can work in a place like Belarus.

Rodriguez ultimately attributed his defeat to a "negative, American-style campaign".

Taking a leaf from American-style negative campaigns, both the leading candidates have focused more on each other's defects than on their own proposals.

This is not an American-style military campaign that uses airstrikes for weeks or even months before ground troops are deployed.

Alison feels much of the electioneering has concentrated on party leaders' personalities at the expense of issues, creating an American-style presidential campaign.

All that changed after Inkatha abruptly ended its boycott of the elections, leaving the party scant time to embrace the razzmatazz of an American-style campaign.