But anti-smoking advocates say attacking the industry is exactly the right thing to do.
It is not only anti-smoking advocates who have attacked the new product.
Anti-smoking advocates and tobacco companies agree that the campaign has been highly effective.
The agreement seems to have already split the ranks of anti-smoking advocates.
Some anti-smoking advocates are seeking to present their views in court before any deal is instituted.
Despite the compromises, anti-smoking advocates tonight praised the agreement as a major step forward.
But anti-smoking advocates hailed Florida's action as an important blow against the tobacco industry and a model for the nation.
Medical authorities and anti-smoking advocates discourage smoking in general during pregnancy.
Big tobacco has long spent freely to have its way in Congress and to steamroller anti-smoking advocates.
Several leading public health groups and anti-smoking advocates quickly attacked the penalty provisions as inadequate.