They won't go away; Apple has shown they have a place finally when used properly.
It works well, but it's a simpler version of what Apple has just shown.
Apple have shown time and again that they're not interested in trying to sell to the wider market.
But Apple has shown that such a transition is possible.
These companies don't "get it", even after Apple shows them the way.
Apple will show some videos of 3G phones that are working just fine.
This is why Apple never shows what they're working on until it's actually ready for release.
Apple announces products and shows you what they can do (and down playing the technologies involved).
Apple has already shown its willingness to use patents to attack rivals.
They didn't look remotely like that before Apple showed them the way.