Astor Wines & Liquors in Manhattan, which carried about 40 kosher labels five years ago, now has more than 100.

At Astor Wines and Spirits in Greenwich Village, a large retailer, it's $29.99.

Astor Wines has been owned by the Fisher family since 1968.

Astor Wines and Spirits - 12 Astor Place, (212) 674-7500, astorwines.com.

At Astor Wine and Spirits.

It's $30 for a 375-milliliter bottle at Park Avenue Liquor Shop and Astor Wines and Spirits.

Astor Wines and Spirits, 12 Astor Place, is heading in the Best Cellars direction.

Sake available at Astor Wines and Spirits, 12 Astor Place; (212)674-7500.

Astor Wines, 12 Astor Place (Lafayette Street), charges $16.

"You should concentrate on areas that have great wine value," said John Osborne, the buyer for Astor Wines and Spirits in the Village.