Its parts are marketed through a network of authorized BMW dealers and independent auto repair shops.
And, according to BMW dealers, there are plenty of existing owners who are already keen to make the move.
In 1997, BMW dealers in the United States sold 6,101 used cars and 122,559 new.
He calls the BMW dealer himself, while I'm standing there, to check on a new one for me.
To enter the sweepstakes one must go to a BMW dealer and test-drive a 735i.
"I guess they didn't plan on it being so popular," he said, adding that new shipments are on the way to most BMW dealers.
So when your local BMW dealer informs you that the 1 M is sold out, don't despair.
As a successful BMW dealer with a chain of dealerships it was natural that he should gravitate towards their products.
We have 30 BMW dealers coming tonight, for example.
It's so much easier to picture these folks in white coats signing over our checks to their BMW dealer.