Benj Steinman, editor of Beer Marketers' Insights, a newsletter, shared some ideas last week about the beer business.

Meanwhile, Anheuser-Busch shipments have slipped 2.9 percent, to 42.05 million barrels, according to figures from Beer Marketers' Insights, an industry newsletter.

According to Beer Marketer's Insights, shipments of Stella were up 65 percent last year.

"Certainly, the advertising is part of the success," said Benj Steinman, publisher of Beer Marketer's Insights.

Mr. Steinman of Beer Marketer's Insights echoed that.

Ben Steinman, executive editor of Beer Marketer's Insights, said he thought the outcry might have added to the appeal of malt liquors.

Miller has "not much to lose and something to gain" from the test, said Jerry Steinman, publisher of Beer Marketer's Insights.

At its peak in 1990 and 1991, dry beer accounted for 2 percent of the market, according to Beer Marketer's Insights.

"It's the hottest thing in the beer business," says Benj Steinman, editor of Beer Marketer's Insights.

Its advertising costs, for example, are more than $14 a barrel, twice those of Anheuser-Busch, according to Beer Marketer's Insights.