Among those making donkeys of themselves were Jane and Bill Knapp.

Bill Knapp, one of the media consultants, sets up a portable screen in front to show overhead projections of the past week's polling.

Bill Knapp's was an American family restaurant chain.

Bill Knapp's featured a menu primarily filled with typical family dining items.

Bill Knapp's was well known for its birthday and anniversary discount.

Bill Knapp "was interested in providing decent food for a reasonable price with friendly service."

Prior to 1996, Bill Knapp's relied on a commissary system which supplied all of its restaurants daily or every other day.

But Bill Knapp's mainly caters to an older crowd.

Even her media consultant, Bill Knapp, would go only so far in trying to put things in the best light.

"It was an unprecedented effort by the party to resuscitate the party," said Bill Knapp, a partner of the firm.