Violence is as integral to the Bond franchise as product placement.

But having said all this, I wonder if Skyfall will really show that the Bond franchise is capable of re-inventing itself.

I'm also not sure that the Bond franchise really needs to reinvent itself right now.

The game includes twenty-five weapons based upon counterparts from the Bond franchise.

The Bond franchise is notable for its lucrative product placements deals, bringing in millions of dollars.

A look at the Bond franchise.

It was not until 2004 that another third-person shooter based on the Bond franchise, Everything or Nothing, would emerge.

Like a lot of action films, the Bond franchise has always used comedy to blunt the violence and bring in big audiences.

Tony is probably best known for his involvement in the Bond franchise since Octopussy, until his recent retirement.

Bottom line: the actor's selling power outside the Bond franchise remains up for debate.